The module discusses the value of strategy in achieving high performance in the food and agri-business sector.

Students will learn how to use and evaluate these models to enable them to build up a repertoire of strategic concepts that will help them to make effective decisions in the increasingly competitive world of agri-business. Topics will include how strategy is made, food and agri-business management, environmental analysis of key issues affecting the food industry, international agri-business and the determinants of industry profit.

The following topics will be covered: managing an agri-business, innovative strategies, business strategies in different industry and sectorial contexts, culture’s influence on strategy development, and implementing strategies for agri-business success.