The aim of this module is to provide an introduction to the process by which business, public sector and civil society organisations develop, select and implement their medium - to - long term plans. The module examines the way such organisations analyse their competitive environment, formulate their objectives, determine their competitive strengths and weaknesses, generate and select appropriate strategies, determine the necessary organisational structures, and implement their corporate plan.
Through the use of case-study and group discussions, the module seeks to balance practical applications with relevant theory and empirical research to develop sustained, inclusive and sustainable economic growth and decent job roles for employees.